Optimize for intent, and you’ll win every click. Here’s how:
1. SEO (Search Engine Optimization) – For Research-Driven Queries
Example Query: “Best protein powders for muscle gain”
User Intent: Comparison, reviews, expert opinions.
How to Win:
✔ Create long-form product roundups with data tables.
✔ Target “best X for Y” keywords with affiliate links.
✔ Leverage backlinks from authority sites like Healthline or Men’s Journal.
2. AEO (Answer Engine Optimization) – For Instant Answers
Example Query: “How many calories in a banana?”
User Intent:Â Quick, factual answers (often via voice/search assistants).
How to Win:
✔ Use schema markup for FAQs and how-to guides.
✔ Optimize for featured snippets with bullet points.
✔ Structure content in Q&A format (e.g., “Answer: ~116 calories”).
3. Local SEO – For “Near Me” Searches
Example Query: “Coffee shops near me open now”
User Intent:Â Immediate local solutions.
How to Win:
✔ Claim and optimize Google Business Profile (hours, photos, posts).
✔ Encourage customer reviews (aim for 50+ with 4.5+ avg).
✔ Use location-specific keywords (e.g., “best coffee in [City]”).
Key Takeaway:
“SEO isn’t just about keywords—it’s about matching intent. Treat SEO, AEO, and Local SEO as unique channels, and you’ll dominate SERPs.”
